YEE SI is an independent designer brand from NYC, founded in 2017. Our vision is to transform the way people consume: inspiring them to buy less but better. We believe that innovative accessories can influence consumers’ lifestyles. YEE SI aims to redefine the modern handbags to reduce the hassle of handbags being less portable by providing a sustainable, multipurpose, and beautiful alternative. Our mission is to encourage consumers to use the products for work, travel and date instead of buying more than one bag for every single occasion. We want to promote a more sustainable lifestyle achieved by consuming less and self-conscious shopping.

Brand Story

YEE SI is an independent designer brand from NYC. We are the first brand to create all-product foldable handbags. Our vision is to transform the way people consume to promote a more sustainable lifestyle achieved by consuming less and self-conscious shopping: inspiring them to buy less but better. We believe that innovative accessories can influence consumers' lifestyles. Our mission is to encourage consumers to use the products for work, travel, and date instead of buying more than one bag for every single occasion. 

We are minimalistic oriented, and aim to serve consumers, regardless of gender, age, or occupation. Our bags are the ubiquitous bags - the fashionable and functional option to replace other bags on different occasions we practice. YEE SI specialized in designing foldable handbags by geometries and linear, transforming from three dimensions to a flat surface in a second. Once folded, space it takes up decreases by 70%. The bag fits into your suitcase, drawer, or closet, encouraging it to be kept close and used in ad-hoc traveling and other events. 

YEE SI keeps a record of design elements and new potential sustainable materials trending every season to incorporate in designs. Besides, we are stringent on quality that we contribute to the foldable ability and make the handbag's body sturdy enough to maintain its original structure when applied. Each style results from continuous experiments, long hours of calculation, research, and numerous improvements to develop the most scientific folding formula. YEE SI chooses the finest materials, advanced machinery, and hardware with artisans talented in luxury goods for our handbags to have the classic appearance and toughness to be used for a long life.

Our products have been popular among bloggers and celebrities in New York and around the world since its launch in 2017. YEE SI was invited to show designers' collaborations during NYFW and officially promoted by NYFW's media platforms. Additionally, we received huge press exposure later on: the products exhibited at Pairs Design Week; Japan NHK TV interview; nominated as the "Most Popular Designer Brand" at Beijing Design Week and also featured on Vogue Business, ELLE, Popsugar, Refinery 29, Wallpaper, Designboom, and other well-known publications. 

In the third year in the fashion industry, YEE SI has come a long way to achieve what we promised to consumers. The journey consisted of days and nights of brainstorming and discussion, countless communications with factories for quality assurance, and serious consideration of every customer's feedback. As a young brand, YEE SI still has a lot to learn, but we are overcoming difficulties imposed upon ourselves with love for design as we aim to provide every lovely consumer with our favorite products. YEE SI devotes all the passion, love, and effort to produce the best designs.